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    5th CPD Event at Al-Khobar on November 5, 2015

    Presentation on “Dear CFO: What got you here, won’t get you there” by ICAP KSA Chapter (Eastern Province)

    The Continuing Professional Development (“CPD”) Committee in Eastern Province of the ICAP KSA Chapter under the chairmanship of Mr. Shahid Murad FCA organized a CPD presentation on Dear CFO: What got you here, won’t get you there on November 5, 2015 at Alturki Business Park Auditorium in Al-Khobar.

    This fascinating presentation by Mr. Asher Noor FCA, a well-known presenter and Chief Investment Officer and Group CFO for AlTouq Group was attended by professionals from accounting firms as well as representatives from diversified industries based in Dammam, Khobar and Jubail. Mr. Umair Murtaza ACA, member of KSA Management Committee, while giving introduction thanked Mr. Noor for taking out his time and specially flying from Riyadh at EP CPD team’s invitation.

    The guest speaker Mr. Noor in his playful, relevant, an eye-opener and laser focused presentation tell the finance professionals to arm themselves with practical ideas, solutions and strategies that help them to be distinguished from the pack. He stressed that listening is as important as talking and that candor and honesty go a long way in making for a healthy organization. However, for far too long we have had to rely on academic tips and tricks and we have struggled especially when they are not demonstrated from a practical perspective. Some of the themes he addresses includes quick wins like the elevator pitch, tips to valuing anything from a private company to a Picasso to a digital app and how to transform from a follower to a leader.

    Finally, the session was concluded by Mr. Murtaza, with a vote of thanks and memento was presented to Mr. Noor by Mr. Muhammad Zubair FCA, senior ICAP member based in Eastern Province. The presentation was followed by dinner.